Since 2007, De Pere and its sister city Amal, Sweden, have emphasized creating partnerships and sharing ideas in the realm on Economic Development/Tourism. Here are some highlights: 


At one of the delegation visits, Ulrika from Amal who is in charge of their main street program admired the clock in De Pere at the end of the bridge. Ulrika searched to find a comparable clock and now the two cities share this clock.


Amal Delegations have often toured Seroogy's. This connection in Seroogy's resulted in additional business as Amal ordered a special chocolate bar. This chocolate bar was given out in Amal during their 375 Anniversary in April of 2018. Over 500 chocolate bars were purchased.